Adaugeo Media ran the first BEI Forum in London in 2012 and, since then, has been working on sponsorship, marketing and event planning for the 2014 event.
'We began working with the Cambridge Institute for Sustainability Leadership (CISL) in 2012, when they first thought of running a conference', says Mike Hewitt, managing director of Adaugeo Media. 'We were able to finance the conference by securing sponsorship, but also to handle marketing and offer a full event management service. We worked closely with CISL, who recruited the speakers, to ensure the event met their objectives but was entirely self-funding'
The event took place at Hong Kong's JW Marriott hotel, with a networking drinks reception at the adjacent Sky Lounge.