Educational Webinars:
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Transaction Banking Academy was able to use its experience of delivering SCF courses to bring in Enrico Camerinelli, Europe's leading expert on supply chain finance and the author of the standard book on the subject.
Working with Enrico, Transaction Banking Academy developed an online course that covered the essentials of the subject in a 45 minute webinar, with questions managed by an Adaugeo Media moderator. |
Training as a marketing tool |
Citi clients could register for the course through the citi transaction services website, and when the time came for the live webinar, more than 200 had done so.
The success of the first course led to a second, timed to reach an FI audience in the Asia Pacific region, which attracted a similar sized audience and, since then, Transaction Banking Academy has delivered a series of webinars as part of the programme . The courses are available as recordings to view on demand at the citi transaction services e-source centre.
The success of the first course led to a second, timed to reach an FI audience in the Asia Pacific region, which attracted a similar sized audience and, since then, Transaction Banking Academy has delivered a series of webinars as part of the programme . The courses are available as recordings to view on demand at the citi transaction services e-source centre.
Essential Data
Objective: Deliver practical, specialist training in supply chain finance to citi's FI clients in the US and Asia.
Method: Adaugeo's Transaction Banking Academy identified Enrico Camerinelli (below) as a leading expert on supply chain finance and worked with him and with citi to develop and deliver the online training.
Result: The US training session attracted more than 200 individual registrations: citi asked Adaugeo to repeat the course for its Asia Pacific clients, with equal success.
Method: Adaugeo's Transaction Banking Academy identified Enrico Camerinelli (below) as a leading expert on supply chain finance and worked with him and with citi to develop and deliver the online training.
Result: The US training session attracted more than 200 individual registrations: citi asked Adaugeo to repeat the course for its Asia Pacific clients, with equal success.