Just back from a day in Amsterdam running a round table with my gtnews.com hat on. We set up The European Treasurers Council as a networking group and Deutsche Bank came in as founder sponsor. A year later, they are regularly meeting groups of 10-15 corporate clients, and they stay in contact with them through the year.
I always enjoy moderating the meetings of this group: it generally starts out a little 'cold' as corporate treasurers aren't all naturally effusive, but it doesn't take much to draw them out an get them sharing their experiences - it helps, of course, that there's no competitive advantage to Company A in knowing how Company B improved its treasury function.
For the bank, it really helps to have their senior European team sharing the same space for a day with decision-makers in companies they' like to do more business with. This time our theme was Risk, and the conversations around it allowed the bank to gently position itself as an expert advisor, without overtly selling.
Oh, and Amsterdam's canals were frozen solid for the first time in 15 years, so I went for walk along one. Amazingly, given my bulk, the ice held...