To our surprise, Adaugeo Media is already six months old and so we thought it was time to share some news about what we’ve been doing since we launched. We’re taking the liberty of mailing all our contacts with this one update – if you’d rather not hear from us in future, just click the unsubscribe link at the foot of this newsletter.
So, what have we been working on?
The Banking Environment Initiative Forum
We were delighted to be selected by the University of Cambridge Programme for Sustainability Leadership to produce the BEI Forum 2012, a conference for 100 leaders in global banks, corporations and NGOs. We have signed up BNY Mellon, Barclays and Northern Trust as sponsors, so that the university doesn’t need to fund the event from its own resources. It’s a great example of how we work with organisations to produce and monetize thought leadership activity, in this case including web development, e-mail newsletters, a major conference and a digital post-event report. More details at www.beiforum2012.com
The Forum for Regulatory Change
We worked with our client Capital Markets Consulting to build a global community of bank IT, regulation and risk professionals who wanted to share their experiences and learn from each other. The group has several hundred members and continues to grow every day. FRC produces an e-newsletter, and runs webinars and live events for its members. October’s webinar features Ruth Wandhöfer of Citi along with Steve Wyer of CMC and Steve Latchem of Mastek. You can see more about the forum at www.regulatorychange.com . Feel free to sign up for the webinar while you’re there!
Advertising, sponsorship and events
Alongside our thought leadership activity, we’ve also been working with our clients to drive their marketing communications activity, including negotiating a major sponsorship of FIMA, advertising on Finextra and developing media partnerships with titles ranging from Bloomberg New Energy Finance to Management Today. For CMC, we are organising a dinner at Churchill’s War Rooms for 20 key players in financial data
We’ve both been busy managing and delivering training: Diana launched Transaction Banking Academy four months ago and has already won a significant contract to deliver a global e-learning programme on supply chain finance for Citi. The Academy continues to develop new courses and bring aboard new tutors: for the latest updates, visit www.transactionbankingacademy.com
Meanwhile Mike has also been busy training: in September he delivered a two-day course in digital publishing in London for magazine publishers from across Europe on behalf of FIPP, and over the Summer he’s moderated and tutored on similar topics in Paris (For Marie Claire) and Berlin (for VDZ).
Now we’re delighted to bring our training activities back under one roof so that Transaction Banking Academy becomes an Adaugeo Media brand, and Mike’s training activities will also be rebranded as Adaugeo Media. We’re looking forward to moving our training expertise into new areas through alliances we’re working on as we type – more news soon.
Earlier this year, we were hired by AdMonsters.com, the global community for digital advertising professionals, to run webinars on their behalf. Now we can announce that we have also been retained to run sponsorship sales for AdMonsters in the EMEA region. We will be at AdMonsters Screens in London on 19th November and we are already working on behalf of AdMonsters with companies such as Google, Visual DNA and VideoPlaza.
Those of you who are already working with us know that we’ve been nomadic over the summer, shuttling between clients in Clerkenwell, Cambridge and Docklands. Right now we send a lot of our time in Canary Wharf, but we’re about to put down more permanent roots as well as hiring more staff. We’d love to hear from interesting people with backgrounds in sales, event management or marketing who might want to work with us on these projects and others we’ll be announcing over the coming months.
Busy as we are, there’s always room for more, so feel free to forward this newsletter to a colleague or visit www.adaugeomedia.com to find out more. We hope to see many of you at our Christmas Drinks Reception, planned for early December – if not, we’ll be in touch again at the end of the year.
Mike and Diana