Client event:
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To find the right people we allied with an existing industry event, FIMA, but we knew that the people we needed were unlikely to respond to a mass e-mail. Instead, we worked with CMC to identify the roles within banks most likely to have this responsibility and asked people we knew to recommend others who might wish to attend. The research process went through over 200 names to identify the right 15.
Then, we selected a venue to inspire their interest: the wartime command bunker used by Sir Winston Churchill in World War Two, which has been preserved as it was on the day war ended. Attendees had a private tour of the War Rooms followed by dinner in one of the bunker’s larger rooms. Menus were in the form of wartime ration books and every attendee received a book of Churchill’s wit and wisdom. Representative of CMC were able to mix with potential clients in a relaxed, informal environment. |
"Adaugeo Media organised this event as part of a wider programme of webinars, e-newsletters and networking. |
Everyone who accepted an invitation went on to attend the event, and the 15 guests included senior figures from BNP Paribas, Blackrock, J.P.Morgan, HSBC, Lloyds Bank, Commerzbank, RBC and Barclays, with titles such as Head of Global Market Data Strategy, Head of Data Governance and Analytics, Global Head of Entity Data Quality and Executive Director, Global Market Infrastructures.
All those who attended expressed their enjoyment of the event and have remained in touch through newsletters and one global bank at the dinner, which was introduced to CMC through Adaugeo Media’s marketing, became a multi-million pound client.
All those who attended expressed their enjoyment of the event and have remained in touch through newsletters and one global bank at the dinner, which was introduced to CMC through Adaugeo Media’s marketing, became a multi-million pound client.
Essential Data
Objective: Face-to-face engagement with prospective clients
Method: A client dinner organised to coincide with a major industry event with personal invitations to targeted prospects.
Result: An evening spent with 15 very senior potential clients, resulting in a multi-million engagement with a global bank.
Method: A client dinner organised to coincide with a major industry event with personal invitations to targeted prospects.
Result: An evening spent with 15 very senior potential clients, resulting in a multi-million engagement with a global bank.