Client event: BEI Forum for University of Cambridge

The Banking Environment Initiative (BEI) is a group of ten banks convened to identify new ways in which banks can collectively stimulate the direction of capital towards sustainable, low carbon growth and away from activities that undermine it. Its secretariat is provided by the University of Cambridge Institute for Sustainability Leadership.

The BEI needed a conference to showcase the work its members were doing, especially in the areas of clean energy and soft commodity supply chains.  CISL could not afford to take a financial risk, so asked Adaugeo Media to both raise sponsorship and manage the event.

To make things more interesting, Adaugeo Media were engaged in July with an event already scheduled for 8th November in that same year. 

Adaugeo's commercial director put together  a series of sponsorship packages and, very quickly, identified three sponsors who were willing to support the event.

    Client perspective

At the same time, the events team was starting on the conference plan, finding a venue and building the event website. Working closely with CISL, the event programme was built and speakers invited, while media partnerships were agreed with Environmental Finance, Management Today and Bloomberg New Energy Finance.

By the time of the event itself, more than 120 people had registered to attend, including representatives of all the target groups, such as UK government ministers. 
On the day, Adaugeo Media provided a full team of AV professionals, conference production staff, photographers and journalists, and managed the event so that CISL could engage fully with the content rather than the production.

Once the event was over, Adaugeo Media produced a series of video interviews and a post-event report in PDF and e-reader format. Post-event research showed a very high level of delegate satisfaction - so much so that Adaugeo Media went on to deliver the BEI Forum in Hong Kong and the event is now established as a biennial conference.

Essential Data

Objective: Organise the first ever BEI Forum, a conference for 100+ delegates from around the world, without the University incurring any costs or financial risk.

Method: Adaugeo Media identified potential sponsors for the event and raised the necessary funding  to produce it. A target list of high-level guests was agreed with CISL and invitations made by e-mail, telephone and letter.

Result: The event attracted 120 delegates from within the target groups (against a target of 80), with a waiting list for any places that  became   available. Delegate feedback showed an average satisfaction score of 4.6 out of five. Adaugeo Media went on to deliver the next Forum in 2014 in Hong Kong.