Since it has its roots in media owners who started in print, there have been some interesting challenges along the way as speakers and delegates gradually accepted that print mght not always be the main revenue stream . Five years ago, I wasn't supposed to suggest that digital was overtaking print; four years ago content 'wanted to be free'; two years ago tablets were untried but publishers were curious.
This year? I'll be especially interested t hear what Benjamin Faes, MD media & platforms Northern & Central Europe, Google, has to say, and I'm sure we'll be hearing a lot more on tablets and social media, but this event always throws up a few surprises. I'll see you there.