Over 100 senior executives from banks, consumer goods companies and NGOs attended the Banking Environment Initiative Forum in Hong Kong. The event was organised by Adaugeo Media on behalf of the University of Cambridge.
Adaugeo Media ran the first BEI Forum in London in 2012 and, since then, has been working on sponsorship, marketing and event planning for the 2014 event.
Last month I asked whether B2B brands should embrace social media - it's no secret that I think they should, and arguably can benefit from it more than B2C brands, used correctly. The original article has sparked a debate in the Financial Services Marketing group on LinkedIn http://lnkd.in/rDQwgM which now contains a growing list of research resources on financial services and social media, with examples from Australia and the US.
I'll be taking a closer look at this issue and doing some research to seek out B2B brands who have really succeeded in this space. Do get in touch if you'd like to take part.