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Last month I asked whether B2B brands should embrace social media - it's no secret that I think they should, and arguably can benefit from it more than B2C brands, used correctly. The original article has sparked a debate in the Financial Services Marketing group on LinkedIn http://lnkd.in/rDQwgM which now contains a growing list of research resources on financial services and social media, with examples from Australia and the US.
I'll be taking a closer look at this issue and doing some research to seek out B2B brands who have really succeeded in this space. Do get in touch if you'd like to take part.
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Sometimes it's easy to forget just how rapid has been the transformation of advertising and media over the past decade: with the UK often leading the way. Now new figures from the Internet Advertising Bureau show UK online display ad revenues passed £1bn for the first time in 2011. This was inevitable, but we can still pause for a moment to consider that it's less only a decade since people were seriously asking when digital would overtake radio... |
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