Last month I asked whether B2B brands should embrace social media  - it's no secret that I think they should, and arguably can benefit from it more than B2C brands, used correctly. The original article has sparked a debate in the Financial Services Marketing group on LinkedIn http://lnkd.in/rDQwgM  which now contains a growing list of research resources on  financial services and social media, with examples from Australia and the US.

I'll be taking a closer look at this issue and doing some research to seek out B2B brands who have really succeeded in this space. Do get in touch if you'd like to take part.